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Meta ads filmed by real people. Run by AI. Approved by you.

For e-commerce brands scaling on Meta. Fresh creative every round, tested and iterated against your ROAS target.

  • Early access

    Opening a few brands at a time

  • Your ad account

    Connects via Meta’s official API

A slowly moving row of real video ads from brands like AG1, Huel and Liquid Death, each labelled with its format: taste test, podcast clip, meme, recipe, us vs them and more.

Real ads from the Meta Ad Library

You make the calls. We do the work.

How it works

  1. Studies your store and every ad you’ve run.

    Connect your store and ad account. Correct anything it gets wrong.

    yourstore.comCorrect this
    • Ran 94 days
    • ROAS 3.4
    • Paused

    212 past ads read

    Best ad ran 94 days

  2. Finds ideas worth filming and writes the brief.

    Competitor remakes, formats trending across brands, or any ad you send as a link.

    • Taste test Remake of a competitor’s top ad

    • Street interviewTrending Rising across brands

    • Unboxing facebook.com/ads/library/?id=2332263970943440

    Brief ready

  3. Real people film them, paid per video.

    Found and briefed for you. Every take is checked against the brief.

    Take 2 · on brief

    20-second brief

    1. 0:00Hook: open the box
    2. 0:03Show it working
    3. 0:08Why you’d reorder

  4. You say yes. Then it goes live.

    You choose how much it checks with you. By default, it asks before it spends more.

    Needs your yes

    Launch 6 new ads at $80 a day?

    Ask for a changeSkipApprove

    Set to ask about money.

    Built paused in your own ad account

  5. Runs every ad, every day.

    The ads agent and its helpers test hooks, move budget and pause losers.

    • 3.20 ROAS

      7-day click

    • $24 CPA

      7-day click

    • 38% Hook rate

      3-second views
    • 09:12Moved $40 a day to Unboxing
    • 14:30Paused 2 ads above $40 CPA

  6. Every round makes the next one better.

    Winners get new hooks and angles, filmed by the same creator.

    • Unboxing
      Winner
    • Unboxing
      Hook 1
    • Unboxing
      Hook 2
    • Unboxing
      Hook 3
    • Winner kept, 3 new hooks filmed
    • Unboxing beats demo on CPA, $19 to $38

Let anoctant run your Meta ads so you can run your brand.

Pricing

We’ll email you once, with pricing, when your spot opens.

Meta bills your ad spend directly.

Built to run your Meta ads, end to end.

01Strategy and ideas

It studies your store, your past ads and the Ad Library, then briefs what to film: competitors’ top ads, formats rising across brands, any ad you send as a link.

02The creator scout

It finds people who fit your product, messages them and agrees a rate per video. You approve who films.

03Filmed by real people

Each person films your product from the brief and sends back an edited video with three hooks. Every take is checked against the brief before it runs.

04Launch in your ad account

Ads are built in your own Meta ad account. You choose how much it checks with you first: every step, anything that spends, or nothing inside your limits.

05The ads agent, always on

It tests new hooks, moves budget toward your best ROAS, pauses what isn’t converting, rebooks the creators behind your winners, and builds new ad sets and campaigns when something starts to work.

anoctant versus everything else.

anoctant compared with Fastlane, Arcads, Billo and Icon
What you getanoctantFilmed by real people. Run by AI.Fastlane“Create, launch and scale winning ads with AI”Arcads“1,000+ Captivating AI Actors”Billo“Access thousands of vetted creators”Icon“Human UGC ads filmed & edited”
Real people film your productYesNoNoYesYes
Finds, briefs and pays the creatorsYesNoPartlyPartlyYes
Launches ads in your own ad accountYesYesYesNoYes
Pauses losers, scales winnersYesYesPartlyNoPartly
Reads retention second by secondYesPartlyPartlyPartlyPartly
Who does the workWe do. You approve. Its AI. You approve. You do, with its AI. Creators film. You run the ads. It makes the ads. You run them.

Common questions

It’s built for e-commerce brands that sell their own products, the kind a person can pick up and show on camera. It fits best when Meta is a core channel and creative volume is what limits your testing.

Real people who fit your product and are good on camera. Our creator scout finds them, agrees a rate and pays them per video, and you approve who films or let it choose for you. Every video comes back edited and is checked against the brief before it runs.

A little at the start: you connect your store and your Meta ad account, then correct anything it got wrong about your products and customers. After that, you decide how much it checks with you: before every step, only before it spends money, or not at all inside limits you set. Whichever you pick, every change it makes is shown with its reason.

The ads agent reads every ad, every day: hook rate, where viewers drop off, and CPA and ROAS against your target. From that it picks the next move, like new hooks on a winner, pausing what isn’t converting or shifting budget toward what is. Anything you’ve asked to approve waits for your yes.

AI ad tools make the video with AI actors or licensed clips. Creator marketplaces get you real people, but the brief and the media buying stay with you. We do both: real people film your product from our brief, and the ads agent runs those ads in your account every day.

We email you once, when your spot opens, with pricing and how to start. If you go ahead, you connect your store and your Meta ad account, and it starts by studying your products and every ad you’ve run.

Spots open a few brands at a time.

One email when your spot opens.