Observe anyone closely enough, and you'll understand them better than they do.
From 300 Facebook likes, Meta can build a psychological profile more accurate than your spouse's assessment of you.1 Computer-based personality judgments are more accurate than those made by humans
They know your anxieties, your impulses, your politics.
They know youReading your device… better than you know yourself “My phone must be listening!”: Peoples’ surveillance beliefs around devices listening to offline conversations .
And all they use it for, is to sell ads.
We're taking that same tech, and changing how it's used.
— the anoctant team